The Dangerous Truth Behind Beauty Industry Regulations
Pure Ingredients Advocate & Brain Tumor Survivor, Indie Lee Empowers Consumer to Be Their Own Watchdogs
Many of us look at food labels every day, but how many of us look at labels when shopping for personal care products?
On Earth Day 2009, Indie Lee was given a new life — she awoke from brain surgery to discover that a potentially fatal tumor had been successfully removed. Having learned that environmental toxins may have been the culprit, Indie left her corporate suits and lifestyle behind to re-dedicate her life to educating consumers on the hidden dangers of chemicals in cosmetics and personal care products. She took it upon herself to provide a healthy, non-toxic alternative. From this notion, Indie Lee & Co. was born.
Recently diagnosed with another brain tumor, Indie, a mother of two, continues to devote her life to providing women and men with access to luxurious, all-natural alternatives to the artificial, chemically-laden products on the market today. With a mission to meet the growing demands of health-conscious consumers who long for toxin-free and effective skincare products, Indie encourages consumers to become knowledgeable on ingredient toxicity and follows the mantra, “Chances are if you cannot pronounce it, it is not good for you.”