Stealing Beauty: Cosmetics Top List of Swiped Goods

Written By Melissa Dahl, Health Writer at

When magazine headlines shout "steal this look!" — some women are taking that literally.

Turns out, cosmetics top the nation's list of shoplifted items.

"Health and beauty care items" accounted for 20 percent of all items stolen from supermarkets in 2008, according to the most recent survey from the Food Marketing Institute.

Are vain people more likely to be criminals? Or do criminals just want to look hot in their mug shots?

More likely, it's that slipping beauty products into a purse is more doable — and worthwhile —than, say, ripping off a 12-pack of toilet paper.

Just last month, Caroline Giuliani — the 21-year-old daughter of former New York City mayor Rudy Giuliani — was caught swiping $100 worth of beauty products from a Manhattan Sephora . The Harvard senior must complete one day of community service to pay for her beauty-stealing binge. And although we don't know what Giuliani stole from the high-end beauty shop, experts say shoplifters are just as discerning as consumers when it comes to what they take.

"Consumers gravitate toward certain items, and so do the criminals," says Joseph LaRocca, a senior advisor for the National Retail Federation. Among the top shoplifted items are pricey hair care brands like Pureology and Bumble and Bumble, according to the group.

Also among the most stolen items: Oil of Olay's Regenerist line of anti-aging products, LaRocca says. "We hear that over and over again; it's one of the top targeted items," LaRocca says.

That's surely in part because of the attention the Regenerist line received after an American Consumer Union review of the drugstore line found that it outperformed much more expensive brands such as La Prairie Cellular, which sells a 1.7-oz. anti-aging cream for nearly $580.

Highly shoplifted items like the Oil of Olay skin care line are increasingly being stashed under locked display cases — an annoyance for the customer who must track down an employee to unlock the $24 wrinkle serum.

"Unfortunately, many of these theft deterrent tools are inconsistent with good customer service and a good shopping experience," says Lisa LaBruno, the vice president of loss prevention and legal affairs for the Retail Industry Leaders Association.

The padlocks may be making a dent, however. Bucking the economic downturn, overall shoplifting rates dipped in 2009; still, retailers still lost $11.7 billion from shoplifting last year.

Rhett Asher, the vice president of industry relations for the Food Marketing Institute, says the group is working on a report looking into why amateur shoplifters swipe what they do. In terms of beauty products — why pocket a $15 lip gloss and risk serious legal consequences?

"You have to look at it as a specifically self-destructive kind of behavior, a statement of rebellion — it's more about that kind of statement than it is about mascara," says Dr. Gail Saltz, a New York City psychiatrist and regular TODAY contributor. "I think that if you’re stealing stuff, then probably you aren’t happy and you may feel it’s about the way you look."

But for teen girls, pocketing nail polish from a drugstore can almost be a rite of passage — even actress Megan Fox went through a sticky-fingers phase as a teenager, and was reportedly banned from a Florida Wal-Mart after stealing a $7 tube of lip gloss. (Keep in mind that's according to tabloid reports, and Fox's reps have refused to comment on the claim.)

"For young girls, it often is these makeup items they're taking, because ... it's not about beauty — it's about doing something wrong," Saltz says.

Another theory: Maybe some petty thefts steal the stuff they're too embarrassed to bring to the register. Among the top shoplifted items according to the NRF are Alli weight loss drugs, pregnancy tests, Nicorette products — and Rogaine.


THANN brand features a range of all-natural hair, skin, and body care, for women and men, formulated from botanicals and essential oils by combining the art of natural therapy with modern science. All products are dermatologically tested, suitable for even the most sensitive of skin types.

THANN features six collections of product, each with signature ingredients, benefits and scents. They include the exotic Oriental Essence, soothing Mediterranean Floral, refreshing Sea Foam, vibrant Aromatic Wood, revitalizing Shiso and replenishing Rice collections.

Providing the core ingredient for THANN's unique collections is the vitamin E-rich extracts of rice bran oil, deriving from the Oryza Sativa, which has been a unique staple of Thai subsistence for over five millennia. THANN is also the first brand to feature Shiso extract as a key ingredient in skincare.

THANN offers its customers a lifestyle of total wellness, with products, which are 100% paraben-free with absolutely no artificial colors or fragrances stylishly packaged in recycled materials.

THANN also promotes environmental awareness, supports human rights, and is against the use of child labor and animal testing.

In addition to THANN's retail presence in over 22 countries, the brand is active within the industries of hospitality, supplying amenities to five-star resorts, lounges and hotels worldwide.



SHISO HAIR MASK -100G Was $33.00 Now $26.40

SEA FOAM AROMATIC SALT SCRUB 450G Was $49.50 Now $39.60



Vivoderm Review

Vivoderm is devoted to using the best natural ingredients from around the world to create the best skin care line available. They have found answers to a wide variety of skin problems in combining nature and science.

Their company was founded based on the work of holistic dermatologist Dr H. Adhami. Over the years, he repeatedly found that many of the challenging dermatological problems he encountered in his practice could be solved with natural and herbal treatments. For many years he searched for potent and safe botanical remedies from around the world and then fused his discoveries with scientific methods.

The Anti Aging Mask Kit ($85) is the best facial mask I've tried out in a long time. I like that it is 100% natural, herbal, and that it doesn't contain preservatives or chemicals. Personally, I wanted to try out the Anti Acne Mask ($85) at first, but I'm glad that I was sent this instead. I was a bit apprehensive before using it since my skin isn't dry. Therefore, I was a bit worried that I would break out since I haven't had the best of luck with anti aging facial masks in the past. Gladly, that wasn't the case at all! It makes my skin feel very smooth, soft, and hydrated without making it feel icky and / or greasy.

The Anti Aging Mask Kit comes with convenient porcelain mixing bowl and scoop. Mix 2 scoops (1 tablespoon) of mask powder with enough plain yogurt or Aloe Vera gel or water to make a paste. I prefer using water, but I might try other variations sometime. Apply to cleansed face and neck, leave for 10 minutes for dry, 15 minutes for normal and 20 minutes for oily skin. Remove with damp towel and rinse with cool water. Follow with Vivoderm Intense Moisturizer ($40.80) for dry skin or Zinc Repairing Facial Cream ($55) for normal to oily skin. It is recommended that you use this mask 2 to 3 times a week.

I also received the Foot Moisturizer ($36), because my feet get dry easily. Keeping them moisturized is one of the most pampering feelings in the world! This product has a soothing combination of Cocoa Butter, Vitamin E, and Avocado Oil to make it a super moisturizing experience! Because it is extremely soothing and hydrating, it is also very effective for those who suffer from diabetes. Apply to feet and message. Use every day for best results. For added absorption, apply at night and cover with a sock to seal-in the healing effect.

The product in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

Saffron Rouge

visit for quality organic bath & body products for women, men and babies!

Choose 2 product samples with every purchase. Choose 5 product samples on orders $95 or more.

All orders over $95 automatically qualify for free shipping.

Why settle for beauty products that don’t live up to their labels? At Saffron Rouge, they evaluate every ingredient so you don’t have to. All the products you see here are made with genuine organic ingredients without the plastics, silicones, petroleum, artificial fragrances, dyes, and other unsafe ingredients found in most beauty products.

Jurlique Silk Finishing Powder $35.95
Available in Citrus, Rose, or Lavender

Erbaviva Deodorant $5.95 - $16
Available in Lemon Sage or Jasmine Grapefruit

Lulu Organics Organic Hair Powder $39.95
Available in Lavender & Clary Sage, Patchouli & Amber, Jasmine, or Tuberose

Living Nature Body Wash $25
Available in Manuka Nourishing or Lavender Refreshing

NVEY ECO Organic Lip Plumper $40

Intelligent Nutrients SEDUCTIVE Multi-Functional Aromatic $49.95

Sebastian Partners with the Movie Burlesque

We’re excited to share that after 25 years of legendary styling, Sebastian Professional’s Re-Shaper Hairspray takes center stage again as the Official Hairspray of Burlesque, the upcoming musical film starring Cher and Christina Aguilera.

Sebastian Professional is launching a limited-edition, Burlesque-inspired gift set that is available in salons nationwide for $30. With purchase of the Sebastian gift set, which includes Re-Shaper hairspray, the signature product used on the Burlesque movie set, and Drench shampoo, consumers get a free movie ticket to see Burlesque and a chance to win a trip for two to the Hollywood premiere of the movie!

The highly-anticipated movie is about Ali (Christina Aguilera) a small-town girl with a big voice who escapes hardship and an uncertain future to follow her dreams to LA. After stumbling upon The Burlesque Lounge, a majestic but ailing theater that is home to an inspired musical revue, Ali lands a job as a cocktail waitress from Tess (Cher), the club’s proprietor and headliner. Burlesque’s outrageous costumes and bold choreography enrapture the young ingenue, who vows to perform there one day. Burlesque, in theaters November 24th, features an all-star cast including: Cher, Christina Aguilera, Eric Dane, Cam Gigandet, Julianne Hough, Peter Gallagher, Alan Cumming, with Kristen Bell and Stanley Tucci.

Prabal Gurung Spring 2011 Collection: Hair by Odile Gilbert for Moroccanoil

The Designs:

For his Spring 2011 collection, award-winning designer Prabal Gurung embodies American sportswear in its purest form, redefined with a European edge. Sharp tailoring and restrained silhouettes are complemented by graphic prints and a bold color palette. The pieces are beautifully crafted with quiet strength and femininity, expressed through Gurung's signature attention to form, structure and detail.

The Hair:

Master runway stylist Odile Gilbert created elegant, long, “neo-chignons” inspired by the classic American ponytail. According to Gilbert, “Prabal Gurung envisioned hair that combined modern and classic elements yet was completely unique. This look embodies all of this and highlights a modern design softened by sculptural, rounded lines.” Part ponytail and part chignon, it’s pinned at the nape of the neck to hold its form, just as a chignon is. Each side of the look presents a different profile – one bold, simple and strong, the other soft and flowing. The hair itself is very sleek yet looks healthy and luminous. The final effect is very modern, and definitely very different.”

How To Create The Look:

Odile first applied the original Moroccanoil Treatment from roots to ends (using Moroccanoil Light for hair that was fine and blonde).

She combed or brushed (depending upon texture) the hair completely flat, created a deep part on the left side, pulled it back and sprayed Moroccanoil Luminous Hairspray to hold it in place while she continued styling. Next, the hair on the right side was released into a rounded shape, -- almost Twiggy-style, -- then sprayed with Moroccanoil Luminous Hairspray.

Hair on the left side was then pulled back into a ponytail with a thin hair band. Next, strands on the rounded right side were wrapped around the top of the ponytail, pinned, then released to blend and flow down the back.

After shaping the hair, Odile then clipped a rectangular silver-colored hair accessory to attach the length of hair to the nape of the neck and keep it from moving. She finished with Moroccanoil Luminous Hairspray to hold the look in place.

The final touch was a light misting of Moroccanoil® Glimmer Shine Spray all over the hair to give the look a long-lasting shine and to prevent static or frizz.

Moroccanoil products used to achieve the Prabal Gurung Spring 2011 collection’s runway hairstyles:

Moroccanoil® Treatment, a proprietary argan oil-infused formula, is exclusively designed to give hair a natural-looking silky, lustrous shine and a frizz- and static-free finish. It strengthens, conditions and revitalizes hair while significantly reducing drying time. (100ml / $40.80)

Moroccanoil® Light provides the same transformative benefits as the original Moroccanoil Treatment, but in a lighter consistency, specially formulated for fine and fair colored hair. (100ml / $40.80)

Moroccanoil® Glimmer Shine Spray creates an instant mist of long-lasting, incomparable shine while protecting hair from the damaging effects of UV light and free radicals. (100ml / $25.80)

Moroccanoil® Luminous Hairspray is argan oil-infused for lasting, healthy and natural-looking hold with shine. (330ml / $21.00)

About Prabal Gurung

Since the launch of his collection, Gurung has dressed leading ladies including Michelle Obama, Demi Moore, Zoe Saldana and Oprah Winfrey, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award and received a nomination for the 2010 CFDA Swarovski Womenswear Award. He was chosen by the fashion industry’s leading editors, retailers, and designers for one of the highly coveted design studios at the {CFDA Fashion Incubator} for 2010-2012. In July 2010, Prabal was selected as a finalist for the 2010 CFDA Vogue Fashion Fund.

Topol Plus Toothpaste Review

I recently received the Topol Plus Toothpaste ($4.49) and it does everything I look for in a toothpaste in a an affordable way. It freshens the breath, battles plaque, prevents cavities, and whitens the teeth! My teeth don't look bad, but I love to try products that will make my teeth look white and healthy looking. Not drinking soda has helped me out tremendously, but of course, teeth will still stain due to the food we eat on a daily basis. Thanks to Topol Plus Toothpaste, I now have something else to smile about!

The product in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

Sky Ferreira: New Wave Obsession

When music sensation Sky Ferreira wanted a head-turning new look for her latest video, Obsession, she turned once again to her mane man, celebrity stylist Rob Talty of the Magnet Agency. “The idea was to wake up the natural movement of Sky’s incredible hair,” says Rob. “I wanted to perfect her waves, adding volume and a weightless airiness, while keeping waves under control.”

Here’s how Rob created Sky’s naturally tousled, textured waves:

« To prep hair for styling, I started with Neutrogena Triple Moisture Shampoo ($5.99) and Conditioner ($6.19 - $6.99). Next, I applied a mixture of equal amounts of the new René Furterer Vegetal Mousse and Moroccan Oil Hydrating Styling Cream ($28) to small sections of wet hair. The mousse adds volume and control as it hydrates, while the oil reduces frizz and boosts shine. Using a thick paddle brush detangles hair as it distributes product evenly.

« To bring out hair’s natural waves and add movement, I scrunched sections, and then diffused hair with a T3 Tourmaline Evolution Blow Dryer ($220) set on high heat, low airflow.

« Once hair was almost dry, I spritzed it with new René Furterer Finishing Spray and used a small Mason Pearson brush to finish drying the hair framing Sky’s face and around her part. A touch of Klorane Gentle dry shampoo with oat milk at the roots fluffs up hair and adds volume.

« Next, I finished the ends with a small, 3/4-inch curling iron, twisting the hair as it’s wrapped around the iron and directing it away from the face. Each section is released after a few seconds to achieve a soft, loose wave rather than an obvious curl.

« After finishing all ends, I had Sky shake her head, and then ran my hands through her waves. Last, a misting with L’Oréal Elnett Satin Hairspray.

Ja'Maal Buster

From outrageous to glamorous, Ja'Maal Buster's Lashes are all about having fun and enhancing every woman's beauty.

Ja'Maal Buster has established a reputation in the beauty industry for his art with lashes. When Ja'Maal Buster holds a woman's face in his hands and looks into her eyes - his goal is to make look and feel a little more beautiful. "Anyone can put on store bought false eyelashes; my goal is to create art for the eyes."

Celebrity clientele include Rihanna, Debra Messing, Molly Sims, Keyshia Cole, Paris Hilton, Michelle Williams, and many more!

2nd Date Guaranteed - False Eyelash $12

These lashes are flirty and give a gradual lengthening effect. The pattern of clusters and single lashes are a good mixture of a little drama and a little style. Perfect for batting your eyes at a certain someone.

I Do - Mink Eyelashes $125

Mink lash that is full and gives volume and length. Perfect for the special day because not only is mink the best of the best when it comes to lashes, but it gives you that beautiful wide-eyes look every bride wants on her wedding day.

Lash Placement Tool $15

The Lash Placement Tool is designed to make applying false eyelashes fast and simple. With the Lash Placement Tool, perfect placement is one touch away. The Soft-Touch applicator grips false eyelashes and precisely follows every contour of the eyelid. Apply eyelash adhesive to the band and gently press. Use the kit to also to remove false eyelashes and store them in the matching anti-bacterial stand for re-use. Lashes not included.

Daddy's Little Girl - False Eyelash $12

Little Black Lash - False Eyelash $12

These lashes, much like the little black dress, are the perfect go to lash when you want to add volume, length while keeping the look classy and not overdone.

Gold Digger - False Eyelash $12

Creates long and flirty lashes that will draw anyone in with a simple bat of the eye. These lashes will do all the talking for you.

Disturbia - False Eyelash $12

These lashes are spaced and form spike-like clusters to create drama and an edgy look.

Glow In The Dark - False Eyelash $15

Megan Fox at the Toronto Film Festival

How to Get the Look

Megan Fox looked white-hot at the premiere of her new movie “Passion Play” at the 2010 Toronto Film Festival. She wore a sultry waved style created by celebrity stylist Creighton Bowman.

“We decided a soft, and effortlessly natural look was the way to go with her dress which was sexy and short, and I wanted to play up the beauty of her long, luxurious hair,” said Creighton.

“The styling became all about products that would keep the hair looking fresh all evening long. I started by applying Lisa Chiccine Thickening Volume Foam ($26), an alcohol-free styling mousse loaded with botanical extracts and certified organic ingredients, then towel-dried the hair from root to ends. I used it for this look because it’s really lightweight and gives a nice boost of natural-looking lift and volume.

Next, I did a loose, natural-looking blow dry and sprayed a light mist of Lisa Chiccine Hold Weightless Satin Hairspray ($26) all over her hair. I used Hold because it’s fast drying, flexible and gives an anti-static hold. It’s great for long hair that needs to move. Finally, I sectioned the hair and made random waves with a medium curling iron. To finish, I used a drop of Lisa Chiccine Shine ($38), a great anti-frizz serum by Lisa Chiccine that doesn’t weight hair down. It also has sun filters to help prevent sun damage.

Peter Thomas Roth Lashes To Die For Review

Peter Thomas Roth’s passion for skin care is derived from his quest to find effective products to treat his own personal skin care concerns. Initially his primary issue was acne and as time went on anti-aging issues as well. His interests eventually grew into a desire to find the best tools to combat acne, the many signs of aging, as well as protecting the skin from sun damage.

As the first generation child of Hungarian parents, and a frequent visitor to Hungary, skin care is an inherent part of Peter's heritage. Nearly 100 years ago, Peter's family owned and operated two spa resorts in Hungary. When Peter launched his company in 1993, he started with the basic soothing and healing philosophies of the many muds and minerals found in the thermal springs that Hungary is famous for. Peter blends the old Hungarian philosophies with 21st century skin care technologies and ingredients to create effective skin care that does what it promises to do!

Peter is actively involved in the research and development of progressive, new, cutting edge products in the company owned lab and production facility. The product line currently consists of a comprehensive range of over 100 products. It covers all aspects of skin care, for all skin types and address all skin care needs from head to toe. The Peter Thomas Roth line is created to be customized to an individual’s skin care needs. It can be used equally well by anyone who wants great skin care or who has specific skin care needs.

Many women are wanting "lashes to die for", thanks to the popularity of Latisse. Peter Thomas Roth Lashes To Die For ($125) will dramatically improve your lashes within 3 months by adding natural length, thickness, and fullness. It does what Latisse will do at the fraction of the price and without a doctor's prescription. I started using this product in July. I didn't really notice much of a difference in my lashes, but it must have worked since my lashes appear much longer whenever I use my regular brand of mascara. I love that you can apply it just at night and not day and night like most eyelash conditioners. I've tried many eyelash conditioners before, and this one is one of my few favorites.

Key Ingredients and Benefits:

- Patent Pending PTR Lash Complex helps to dramatically enhance the appearance of natural lash length, thickness and fullness.
- Actiglide (Sodium Hyluronate and Hydrolized Glycosaminoglycans) moisturizes.
- Vitamins A, C & E protect, nourish and repair.
- Pro Vitamin B5 moisturizes, nourishes, repairs.

The product in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

Chat Live with Green Guru Sophie Uliano on 9/15 - Wicked Fresh! Wednesdays Chat Series

When: Wednesday, September 15, 2010 – 5:00 PM to 6:00 PM PST / 8:00 PM to 9:00 PM EST (Sophie)

Where: Hosted on Tom’s of Maine Facebook page,

What: Join the third installment of the Tom’s of Maine “Wicked Fresh! Wednesdays” free online chat series with green guru Sophie Uliano. Get an exclusive peek into Sophie’s wickedly cool, eco-friendly life, learn about the inspiration behind her New York Times bestselling “Gorgeously Green” book series, and get some tips on how to live fabulously without breaking the bank or hurting the planet. The Wicked Fresh! chat series is open to the public and questions for Sophie will be accepted prior to and during the chat session.

Who: Green guru and author Sophie Uliano

Why: To celebrate the launch of Tom’s of Maine new Wicked Fresh! Toothpaste and Mouthwash line by showcasing wickedly cool individuals who are pursuing their dreams while inspiring goodness in others. The upcoming and final chat guests on September 22 will be Karen Stewart and Howard Brown, founders and designers of the pioneering sustainable clothing line Stewart+Brown. Past guests for the series include Peter Facinelli (actor, Twilight and “Nurse Jackie”) and Mandy Gonzalez (star of “Wicked” on Broadway). Archived chats are available on

Marion Cotillard Hair Look at Little White Lies Premiere at TFF

Marion Cotillard attended the premiere of her new film “Little White Lies” at the Toronto Film Festival wearing a chic black Lefranc Ferrant dress with Dior shoes, and hair styled by Robert Vetica.

Her hair had a fresh, Holly Golightly mood with a strong side-part swept back, and hair tied in a ponytail at the crown.

How Robert Vetica Created The Look:

“I first gave Marion a new haircut with bangs to reshaped her hair and make the bangs prominent.

I then blow dried her hair using argan-oil infused Moroccanoil Treatment ($37) to give smooth shine and protect it from the heat of the dryer.

After making a low, side part, I blow dried her hair from the part to the side, and did a bit of back combing to add some fullness at the crown. I sprayed Moroccanoil Luminous Hairspray ($20) to help the teased hair stay in place.

I then re-wet her bangs and restyled them, adding just a bit of Moroccanoil Hydrating Styling Cream ($28) to give her hair a touch of weight and hold them in place. Next, I swooped up the hair into a high pontytail placed just below her crown. Finally, I wrapped the base of the ponytail with her own hair to cover the elastic. This gave the ponytail more swing, thanks to its greater width.

Genesis Today Review

Genesis Today's vision and mission are based on maximizing human potential. They teach people how to improve all areas of their lives; mental, emotional, spiritual, and physical. Genesis Today's cutting edge and superior quality products were formulated by a world-renowned naturopathic doctor and clinical nutritionist with an unwavering and deep conviction in the healing powers of internal cleansing and detoxification. The Genesis Today products focus on internal cleansing, internal regeneration and the support of specific problems, such as weight loss, joint health, immune health and healthy sleep patterns.

Your body contains billions of microorganisms (such as bacteria). Probiotics help supply your body with "good" bacteria to keep the unhealthy "bad" bacteria in check inside your digestive tract and maintain a healthy internal balance.

The Kiwi Probiotics Yogurt Smoothie is a refreshing and satisfying smoothie with the ample amount of sweetness of strawberry and nicked with a touch of tart kiwi. It contains fiber and probiotics that our body needs to promote a healthy digestive system, which we all need from time to time to cleanse and detoxify in order to function better.


- High in Fiber & Protein
- Fat Free
- No Trans Fat
- Cholesterol Free
- Probiotics
- B-Vitamins
- 12,000 MG of Proprietary Kiwi Cleanse Blend
- No Saturated Fat

Dr. Lindsey Duncan formulated 4Heart to address the many different mechanisms of action that contribute to cardiovascular system Health. It is the world's first heart cleanser and builder, and it is made with Genesis Today Proprietary CardioClean Blend: 100% Pure Noni Juice, Dandelion, Parsley, Capsicum, and Policosanol. It also includes clinically researched and patented key synergistic ingredients such as Hawthorne Berry, D-Ribose, CoQ10, Amino, Biosint Carnitines, B-Vitamins and much more to support a healthy heart.

I chose to review this product since High Blood Pressure is hereditary in my family. My mother was recently diagnosed with it. Therefore, I've been on the lookout for products such as this to help it under control. It has been helping her out a lot so far!


- Healthy Heart Levels
- Healthy Fluid Balance
- Healthy Inflammatory Processes
- Healthy Immune System Function
- Healthy Heart Energy

Protein 100 is the world's first 100% liquid protein dietary supplement that contains 15 grams of Genesis Today's Proprietary Blend of Low Molecular Weight Collagen Hydrolysate and Low Molecular Weight Casein Hydrolysate. This product is a must have since proteins are fundamental macro nutrients of all living cells including: muscles, skin, enzymes, hormones, and antibodies. They are critical in maintaining proper functioning of the human body and help to maintain optimal health. It is also great for those who are lactose intolerant such as myself or is allergic to soy. I like that it doesn't upset my stomach and that it has a great taste. You can mix it with a beverage of your choice if you're not fond of the taste. This is great for anyone who wants to add more protein to their diet.

PROTEIN100 Supports:

- Individual Daily Protein Intake Needs (D.P.I.N.)
- Joint Health
- Skeletal & Muscular System Health
- Skin, Hair, & Nail Health
- Elasticity of Tendons and Ligaments
- Muscular Recovery
- Healthy Weight Control
- Healthy Immune System Function

Additional Benefits of PROTEIN100:

- Bioavailable Liquid
- Hypo-Allergenic
- Fat Free, Sugar Free, & Lactose Free
- Does not contain additional Free Form Amino Acids which many compete or disrupt the "natural" complete protein source.
- No Artificial Colors, Flavors, or Sweeteners
- No Excipients, Binders ,or Flow Agents
- Rich in Di- and Tri- Peptides for Easy Absorption

The Acai (Ah-sigh-ee) Berry grows on a palm tree in the Amazon rainforests of Brazil. Acai berries are superfruits with unique nutrients that have been a healthy staple for the people of Brazil for thousands of years. Many people consider Acai to be the world's most complete super food.

The Acai Vitamin Super Chews are a convenient and delicious way to get an energy boost with the help of 200% (DV) Vitamin C and B-vitamins. My only complaint is that there are 10 chews per pack. Considering the price, I believe that they should add more. I love that these chews are natural, low calorie, low sugar, and convenient when you're on-the-go.


- All Natural Energy
- Fat Free
- 2,000 mg of Acai Fruit
- 200% (DV) of Vitamin C
- 20 Calories
- 1,000% (DV) of Vitamin B12 (for Energy)
- Low Sugar
- Cholesterol Free
- No High Fructose Corn Syrup

Move over, V8. There is a new veggie juice in town! Genesis Veggie Blast is a new, delicious, and refreshing way to get your daily servings of fruits, vegetables, vitamins, and minerals. It provides 3 servings of fruits and veggies in every 8 oz. serving. It is also low calorie and low in sodium content.


- High in Antioxidants
- 10-% DV of Vitamins A, C, and B12
- Good Source of Fiber
- 8 mg of Lycopene
- Plant Derived Minerals
- Cholesterol Free
- Fat Free
- No High Fructose Corn Syrup

The product in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

Rene Furterer Master Class: Runway 101 with Sean James

Creativity was in the air as René Furterer partnered with celebrity stylist Sean James, Workshop Director of the Fred Segal Salon in Los Angeles, for fashion designer Minnie Mortimer’s show, which kicked off Fashion Week Spring 2011 at the chic 1OAK club in downtown Manhattan on Wednesday evening, Sept 8. For the ultimate in styling looks that would be both sophisticated and shining with good health, Sean specifically requested products from René Furterer. Each of the 12 stylists on his team was equipped with a generous supply of René Furterer styling formulas, including the new Vegetal styling system. Above the cacophony of blow-dryers, Sean shared the inspiration for designing the hair looks for the show.

Referring to the lustrous glamour evoked by long, flowing styles worn by Lauren Bacall and Rita Hayworth during Hollywood’s golden era, Sean said, “It’s all about controlled sophistication. We call our hair look Pin-Up Girl Meets the Beach. The inspiration comes from Minnie’s clothes. The collection is sophisticated but casual. And it can be worn day into night, so I didn’t want hair that’s too overdone.”

Minnie herself told editors that the look of her collection has elements of both the surfer girl and the party girl. Sean continued, “With Minnie’s clothes we went for hair that’s glamorous and fashionable,
yet wearable.”

To prep hair for styling, Sean and his team started with René Furterer Volumea Volumizing Foam ($23 at Sephora). “We work the foam through the hair with a brush,” says Sean, “quickly blow-drying hair to smooth out any frizziness. The Volumea foam helps to set the hair.” Sean’s fave blow-dryer: the BaByliss Pro Volare.

Next, hair was parted on the side. Why a side part? Again referring to the allure of the 1940s, Sean says, “Side parts defined the look of that World War II era. It was a sophisticated line like the pencil line that women drew down the back of their legs to make it look like they were wearing expensive seamed nylon stockings. A side part says, ‘We’re in control. No matter what the chaos is…fashion is still here.’”

Then starting at the crown, hair was divided into three-inch-wide sections and, one by one, each section was sprayed with the new René Furterer Vegetal Finishing Spray before it was curled around the rod of a one-inch curling iron. “The spray is very light,” says Sean. “We use it to set the hair as it’s very malleable. I love using the René Furterer products because they help women get a healthy look, a look that they can do themselves. ”

When using the curling iron, Sean had it set on high heat and applied high tension as he curled each section. “When rolling the hair, using heat and tension actually restructures the hair. As hair cools, it cools into the shape we’ve created. We leave the iron in for a few seconds, until heat transfers evenly through the section. Once I see a little steam rise, I know the hair is set. After the rod slips out, we secure the curl with a pin-curl clip.”

The hair in front around the part was curled and pinned last, starting on the left side of the part. “We take sections in sort of a pie shape, in an arc around the part,” says Sean. Once all sections cooled, clips were removed. After releasing curls, hair was brushed through. “You get that gorgeous finish just by brushing the hair,” says Sean.

Next, brushed-out hair was spritzed with René Furterer Glossing Spray for extra shine. “You get this beautiful look, this finished movie star look, ready for the red carpet,” says Sean. Last, hair was sprayed with the new René Furterer Vegetal Finishing Spray. “Look at that shine,” says Sean. “You don’t get that with a lacquer spray. There’s no residue. We finish with the Finishing Spray for hold that will last all night.”

Sean called the glamorous long, loose version of the Pin-Up Girl Meets the Beach his “City Mouse” look. For a few of the models he created the more casual “Country Mouse” version, simply by taking a section around the face on both sides of the part, pulling it back, twisting and rolling it and pinning it into place.

The finishing touches: gorgeously fake eyelashes, strong eyeliner and bold red lips from celebrity makeup artist Sharon Gault of Opus Beauty and her team—the perfect complement to the shining, flowing tresses designed by Sean James. The models were ready for show-time. And after guests enjoyed the evening of spring fashion and beauty, they exited to receive their Minnie Mortimer gift bag, which included another of Sean’s faves: the René Furterer Naturia Dry Shampoo ($12 - $24 at Sephora).
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