Stealing Beauty: Cosmetics Top List of Swiped Goods

Written By Melissa Dahl, Health Writer at

When magazine headlines shout "steal this look!" — some women are taking that literally.

Turns out, cosmetics top the nation's list of shoplifted items.

"Health and beauty care items" accounted for 20 percent of all items stolen from supermarkets in 2008, according to the most recent survey from the Food Marketing Institute.

Are vain people more likely to be criminals? Or do criminals just want to look hot in their mug shots?

More likely, it's that slipping beauty products into a purse is more doable — and worthwhile —than, say, ripping off a 12-pack of toilet paper.

Just last month, Caroline Giuliani — the 21-year-old daughter of former New York City mayor Rudy Giuliani — was caught swiping $100 worth of beauty products from a Manhattan Sephora . The Harvard senior must complete one day of community service to pay for her beauty-stealing binge. And although we don't know what Giuliani stole from the high-end beauty shop, experts say shoplifters are just as discerning as consumers when it comes to what they take.

"Consumers gravitate toward certain items, and so do the criminals," says Joseph LaRocca, a senior advisor for the National Retail Federation. Among the top shoplifted items are pricey hair care brands like Pureology and Bumble and Bumble, according to the group.

Also among the most stolen items: Oil of Olay's Regenerist line of anti-aging products, LaRocca says. "We hear that over and over again; it's one of the top targeted items," LaRocca says.

That's surely in part because of the attention the Regenerist line received after an American Consumer Union review of the drugstore line found that it outperformed much more expensive brands such as La Prairie Cellular, which sells a 1.7-oz. anti-aging cream for nearly $580.

Highly shoplifted items like the Oil of Olay skin care line are increasingly being stashed under locked display cases — an annoyance for the customer who must track down an employee to unlock the $24 wrinkle serum.

"Unfortunately, many of these theft deterrent tools are inconsistent with good customer service and a good shopping experience," says Lisa LaBruno, the vice president of loss prevention and legal affairs for the Retail Industry Leaders Association.

The padlocks may be making a dent, however. Bucking the economic downturn, overall shoplifting rates dipped in 2009; still, retailers still lost $11.7 billion from shoplifting last year.

Rhett Asher, the vice president of industry relations for the Food Marketing Institute, says the group is working on a report looking into why amateur shoplifters swipe what they do. In terms of beauty products — why pocket a $15 lip gloss and risk serious legal consequences?

"You have to look at it as a specifically self-destructive kind of behavior, a statement of rebellion — it's more about that kind of statement than it is about mascara," says Dr. Gail Saltz, a New York City psychiatrist and regular TODAY contributor. "I think that if you’re stealing stuff, then probably you aren’t happy and you may feel it’s about the way you look."

But for teen girls, pocketing nail polish from a drugstore can almost be a rite of passage — even actress Megan Fox went through a sticky-fingers phase as a teenager, and was reportedly banned from a Florida Wal-Mart after stealing a $7 tube of lip gloss. (Keep in mind that's according to tabloid reports, and Fox's reps have refused to comment on the claim.)

"For young girls, it often is these makeup items they're taking, because ... it's not about beauty — it's about doing something wrong," Saltz says.

Another theory: Maybe some petty thefts steal the stuff they're too embarrassed to bring to the register. Among the top shoplifted items according to the NRF are Alli weight loss drugs, pregnancy tests, Nicorette products — and Rogaine.


THANN brand features a range of all-natural hair, skin, and body care, for women and men, formulated from botanicals and essential oils by combining the art of natural therapy with modern science. All products are dermatologically tested, suitable for even the most sensitive of skin types.

THANN features six collections of product, each with signature ingredients, benefits and scents. They include the exotic Oriental Essence, soothing Mediterranean Floral, refreshing Sea Foam, vibrant Aromatic Wood, revitalizing Shiso and replenishing Rice collections.

Providing the core ingredient for THANN's unique collections is the vitamin E-rich extracts of rice bran oil, deriving from the Oryza Sativa, which has been a unique staple of Thai subsistence for over five millennia. THANN is also the first brand to feature Shiso extract as a key ingredient in skincare.

THANN offers its customers a lifestyle of total wellness, with products, which are 100% paraben-free with absolutely no artificial colors or fragrances stylishly packaged in recycled materials.

THANN also promotes environmental awareness, supports human rights, and is against the use of child labor and animal testing.

In addition to THANN's retail presence in over 22 countries, the brand is active within the industries of hospitality, supplying amenities to five-star resorts, lounges and hotels worldwide.



SHISO HAIR MASK -100G Was $33.00 Now $26.40

SEA FOAM AROMATIC SALT SCRUB 450G Was $49.50 Now $39.60



Vivoderm Review

Vivoderm is devoted to using the best natural ingredients from around the world to create the best skin care line available. They have found answers to a wide variety of skin problems in combining nature and science.

Their company was founded based on the work of holistic dermatologist Dr H. Adhami. Over the years, he repeatedly found that many of the challenging dermatological problems he encountered in his practice could be solved with natural and herbal treatments. For many years he searched for potent and safe botanical remedies from around the world and then fused his discoveries with scientific methods.

The Anti Aging Mask Kit ($85) is the best facial mask I've tried out in a long time. I like that it is 100% natural, herbal, and that it doesn't contain preservatives or chemicals. Personally, I wanted to try out the Anti Acne Mask ($85) at first, but I'm glad that I was sent this instead. I was a bit apprehensive before using it since my skin isn't dry. Therefore, I was a bit worried that I would break out since I haven't had the best of luck with anti aging facial masks in the past. Gladly, that wasn't the case at all! It makes my skin feel very smooth, soft, and hydrated without making it feel icky and / or greasy.

The Anti Aging Mask Kit comes with convenient porcelain mixing bowl and scoop. Mix 2 scoops (1 tablespoon) of mask powder with enough plain yogurt or Aloe Vera gel or water to make a paste. I prefer using water, but I might try other variations sometime. Apply to cleansed face and neck, leave for 10 minutes for dry, 15 minutes for normal and 20 minutes for oily skin. Remove with damp towel and rinse with cool water. Follow with Vivoderm Intense Moisturizer ($40.80) for dry skin or Zinc Repairing Facial Cream ($55) for normal to oily skin. It is recommended that you use this mask 2 to 3 times a week.

I also received the Foot Moisturizer ($36), because my feet get dry easily. Keeping them moisturized is one of the most pampering feelings in the world! This product has a soothing combination of Cocoa Butter, Vitamin E, and Avocado Oil to make it a super moisturizing experience! Because it is extremely soothing and hydrating, it is also very effective for those who suffer from diabetes. Apply to feet and message. Use every day for best results. For added absorption, apply at night and cover with a sock to seal-in the healing effect.

The product in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

Saffron Rouge

visit for quality organic bath & body products for women, men and babies!

Choose 2 product samples with every purchase. Choose 5 product samples on orders $95 or more.

All orders over $95 automatically qualify for free shipping.

Why settle for beauty products that don’t live up to their labels? At Saffron Rouge, they evaluate every ingredient so you don’t have to. All the products you see here are made with genuine organic ingredients without the plastics, silicones, petroleum, artificial fragrances, dyes, and other unsafe ingredients found in most beauty products.

Jurlique Silk Finishing Powder $35.95
Available in Citrus, Rose, or Lavender

Erbaviva Deodorant $5.95 - $16
Available in Lemon Sage or Jasmine Grapefruit

Lulu Organics Organic Hair Powder $39.95
Available in Lavender & Clary Sage, Patchouli & Amber, Jasmine, or Tuberose

Living Nature Body Wash $25
Available in Manuka Nourishing or Lavender Refreshing

NVEY ECO Organic Lip Plumper $40

Intelligent Nutrients SEDUCTIVE Multi-Functional Aromatic $49.95

Sebastian Partners with the Movie Burlesque

We’re excited to share that after 25 years of legendary styling, Sebastian Professional’s Re-Shaper Hairspray takes center stage again as the Official Hairspray of Burlesque, the upcoming musical film starring Cher and Christina Aguilera.

Sebastian Professional is launching a limited-edition, Burlesque-inspired gift set that is available in salons nationwide for $30. With purchase of the Sebastian gift set, which includes Re-Shaper hairspray, the signature product used on the Burlesque movie set, and Drench shampoo, consumers get a free movie ticket to see Burlesque and a chance to win a trip for two to the Hollywood premiere of the movie!

The highly-anticipated movie is about Ali (Christina Aguilera) a small-town girl with a big voice who escapes hardship and an uncertain future to follow her dreams to LA. After stumbling upon The Burlesque Lounge, a majestic but ailing theater that is home to an inspired musical revue, Ali lands a job as a cocktail waitress from Tess (Cher), the club’s proprietor and headliner. Burlesque’s outrageous costumes and bold choreography enrapture the young ingenue, who vows to perform there one day. Burlesque, in theaters November 24th, features an all-star cast including: Cher, Christina Aguilera, Eric Dane, Cam Gigandet, Julianne Hough, Peter Gallagher, Alan Cumming, with Kristen Bell and Stanley Tucci.

Prabal Gurung Spring 2011 Collection: Hair by Odile Gilbert for Moroccanoil

The Designs:

For his Spring 2011 collection, award-winning designer Prabal Gurung embodies American sportswear in its purest form, redefined with a European edge. Sharp tailoring and restrained silhouettes are complemented by graphic prints and a bold color palette. The pieces are beautifully crafted with quiet strength and femininity, expressed through Gurung's signature attention to form, structure and detail.

The Hair:

Master runway stylist Odile Gilbert created elegant, long, “neo-chignons” inspired by the classic American ponytail. According to Gilbert, “Prabal Gurung envisioned hair that combined modern and classic elements yet was completely unique. This look embodies all of this and highlights a modern design softened by sculptural, rounded lines.” Part ponytail and part chignon, it’s pinned at the nape of the neck to hold its form, just as a chignon is. Each side of the look presents a different profile – one bold, simple and strong, the other soft and flowing. The hair itself is very sleek yet looks healthy and luminous. The final effect is very modern, and definitely very different.”

How To Create The Look:

Odile first applied the original Moroccanoil Treatment from roots to ends (using Moroccanoil Light for hair that was fine and blonde).

She combed or brushed (depending upon texture) the hair completely flat, created a deep part on the left side, pulled it back and sprayed Moroccanoil Luminous Hairspray to hold it in place while she continued styling. Next, the hair on the right side was released into a rounded shape, -- almost Twiggy-style, -- then sprayed with Moroccanoil Luminous Hairspray.

Hair on the left side was then pulled back into a ponytail with a thin hair band. Next, strands on the rounded right side were wrapped around the top of the ponytail, pinned, then released to blend and flow down the back.

After shaping the hair, Odile then clipped a rectangular silver-colored hair accessory to attach the length of hair to the nape of the neck and keep it from moving. She finished with Moroccanoil Luminous Hairspray to hold the look in place.

The final touch was a light misting of Moroccanoil® Glimmer Shine Spray all over the hair to give the look a long-lasting shine and to prevent static or frizz.

Moroccanoil products used to achieve the Prabal Gurung Spring 2011 collection’s runway hairstyles:

Moroccanoil® Treatment, a proprietary argan oil-infused formula, is exclusively designed to give hair a natural-looking silky, lustrous shine and a frizz- and static-free finish. It strengthens, conditions and revitalizes hair while significantly reducing drying time. (100ml / $40.80)

Moroccanoil® Light provides the same transformative benefits as the original Moroccanoil Treatment, but in a lighter consistency, specially formulated for fine and fair colored hair. (100ml / $40.80)

Moroccanoil® Glimmer Shine Spray creates an instant mist of long-lasting, incomparable shine while protecting hair from the damaging effects of UV light and free radicals. (100ml / $25.80)

Moroccanoil® Luminous Hairspray is argan oil-infused for lasting, healthy and natural-looking hold with shine. (330ml / $21.00)

About Prabal Gurung

Since the launch of his collection, Gurung has dressed leading ladies including Michelle Obama, Demi Moore, Zoe Saldana and Oprah Winfrey, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award and received a nomination for the 2010 CFDA Swarovski Womenswear Award. He was chosen by the fashion industry’s leading editors, retailers, and designers for one of the highly coveted design studios at the {CFDA Fashion Incubator} for 2010-2012. In July 2010, Prabal was selected as a finalist for the 2010 CFDA Vogue Fashion Fund.

Topol Plus Toothpaste Review

I recently received the Topol Plus Toothpaste ($4.49) and it does everything I look for in a toothpaste in a an affordable way. It freshens the breath, battles plaque, prevents cavities, and whitens the teeth! My teeth don't look bad, but I love to try products that will make my teeth look white and healthy looking. Not drinking soda has helped me out tremendously, but of course, teeth will still stain due to the food we eat on a daily basis. Thanks to Topol Plus Toothpaste, I now have something else to smile about!

The product in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

Ja'Maal Buster

From outrageous to glamorous, Ja'Maal Buster's Lashes are all about having fun and enhancing every woman's beauty.

Ja'Maal Buster has established a reputation in the beauty industry for his art with lashes. When Ja'Maal Buster holds a woman's face in his hands and looks into her eyes - his goal is to make look and feel a little more beautiful. "Anyone can put on store bought false eyelashes; my goal is to create art for the eyes."

Celebrity clientele include Rihanna, Debra Messing, Molly Sims, Keyshia Cole, Paris Hilton, Michelle Williams, and many more!

2nd Date Guaranteed - False Eyelash $12

These lashes are flirty and give a gradual lengthening effect. The pattern of clusters and single lashes are a good mixture of a little drama and a little style. Perfect for batting your eyes at a certain someone.

I Do - Mink Eyelashes $125

Mink lash that is full and gives volume and length. Perfect for the special day because not only is mink the best of the best when it comes to lashes, but it gives you that beautiful wide-eyes look every bride wants on her wedding day.

Lash Placement Tool $15

The Lash Placement Tool is designed to make applying false eyelashes fast and simple. With the Lash Placement Tool, perfect placement is one touch away. The Soft-Touch applicator grips false eyelashes and precisely follows every contour of the eyelid. Apply eyelash adhesive to the band and gently press. Use the kit to also to remove false eyelashes and store them in the matching anti-bacterial stand for re-use. Lashes not included.

Daddy's Little Girl - False Eyelash $12

Little Black Lash - False Eyelash $12

These lashes, much like the little black dress, are the perfect go to lash when you want to add volume, length while keeping the look classy and not overdone.

Gold Digger - False Eyelash $12

Creates long and flirty lashes that will draw anyone in with a simple bat of the eye. These lashes will do all the talking for you.

Disturbia - False Eyelash $12

These lashes are spaced and form spike-like clusters to create drama and an edgy look.

Glow In The Dark - False Eyelash $15

Peter Thomas Roth Lashes To Die For Review

Peter Thomas Roth’s passion for skin care is derived from his quest to find effective products to treat his own personal skin care concerns. Initially his primary issue was acne and as time went on anti-aging issues as well. His interests eventually grew into a desire to find the best tools to combat acne, the many signs of aging, as well as protecting the skin from sun damage.

As the first generation child of Hungarian parents, and a frequent visitor to Hungary, skin care is an inherent part of Peter's heritage. Nearly 100 years ago, Peter's family owned and operated two spa resorts in Hungary. When Peter launched his company in 1993, he started with the basic soothing and healing philosophies of the many muds and minerals found in the thermal springs that Hungary is famous for. Peter blends the old Hungarian philosophies with 21st century skin care technologies and ingredients to create effective skin care that does what it promises to do!

Peter is actively involved in the research and development of progressive, new, cutting edge products in the company owned lab and production facility. The product line currently consists of a comprehensive range of over 100 products. It covers all aspects of skin care, for all skin types and address all skin care needs from head to toe. The Peter Thomas Roth line is created to be customized to an individual’s skin care needs. It can be used equally well by anyone who wants great skin care or who has specific skin care needs.

Many women are wanting "lashes to die for", thanks to the popularity of Latisse. Peter Thomas Roth Lashes To Die For ($125) will dramatically improve your lashes within 3 months by adding natural length, thickness, and fullness. It does what Latisse will do at the fraction of the price and without a doctor's prescription. I started using this product in July. I didn't really notice much of a difference in my lashes, but it must have worked since my lashes appear much longer whenever I use my regular brand of mascara. I love that you can apply it just at night and not day and night like most eyelash conditioners. I've tried many eyelash conditioners before, and this one is one of my few favorites.

Key Ingredients and Benefits:

- Patent Pending PTR Lash Complex helps to dramatically enhance the appearance of natural lash length, thickness and fullness.
- Actiglide (Sodium Hyluronate and Hydrolized Glycosaminoglycans) moisturizes.
- Vitamins A, C & E protect, nourish and repair.
- Pro Vitamin B5 moisturizes, nourishes, repairs.

The product in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

Chat Live with Green Guru Sophie Uliano on 9/15 - Wicked Fresh! Wednesdays Chat Series

When: Wednesday, September 15, 2010 – 5:00 PM to 6:00 PM PST / 8:00 PM to 9:00 PM EST (Sophie)

Where: Hosted on Tom’s of Maine Facebook page,

What: Join the third installment of the Tom’s of Maine “Wicked Fresh! Wednesdays” free online chat series with green guru Sophie Uliano. Get an exclusive peek into Sophie’s wickedly cool, eco-friendly life, learn about the inspiration behind her New York Times bestselling “Gorgeously Green” book series, and get some tips on how to live fabulously without breaking the bank or hurting the planet. The Wicked Fresh! chat series is open to the public and questions for Sophie will be accepted prior to and during the chat session.

Who: Green guru and author Sophie Uliano

Why: To celebrate the launch of Tom’s of Maine new Wicked Fresh! Toothpaste and Mouthwash line by showcasing wickedly cool individuals who are pursuing their dreams while inspiring goodness in others. The upcoming and final chat guests on September 22 will be Karen Stewart and Howard Brown, founders and designers of the pioneering sustainable clothing line Stewart+Brown. Past guests for the series include Peter Facinelli (actor, Twilight and “Nurse Jackie”) and Mandy Gonzalez (star of “Wicked” on Broadway). Archived chats are available on

Marion Cotillard Hair Look at Little White Lies Premiere at TFF

Marion Cotillard attended the premiere of her new film “Little White Lies” at the Toronto Film Festival wearing a chic black Lefranc Ferrant dress with Dior shoes, and hair styled by Robert Vetica.

Her hair had a fresh, Holly Golightly mood with a strong side-part swept back, and hair tied in a ponytail at the crown.

How Robert Vetica Created The Look:

“I first gave Marion a new haircut with bangs to reshaped her hair and make the bangs prominent.

I then blow dried her hair using argan-oil infused Moroccanoil Treatment ($37) to give smooth shine and protect it from the heat of the dryer.

After making a low, side part, I blow dried her hair from the part to the side, and did a bit of back combing to add some fullness at the crown. I sprayed Moroccanoil Luminous Hairspray ($20) to help the teased hair stay in place.

I then re-wet her bangs and restyled them, adding just a bit of Moroccanoil Hydrating Styling Cream ($28) to give her hair a touch of weight and hold them in place. Next, I swooped up the hair into a high pontytail placed just below her crown. Finally, I wrapped the base of the ponytail with her own hair to cover the elastic. This gave the ponytail more swing, thanks to its greater width.

Sephora Fashion's Night Out

tarte Celebrates Fashion's Night Out

Founder and CEO Maureen Kelly will kick off tarte's celebration of Fashion's Night Out on Sept. 10 with a QVC show appearance at midnight and several segments to follow throughout the day. Meanwhile in Manhattan, tarte's Natural Beauty Experts will be offering complimentary consultations and makeovers fit for fashionistas at Henri Bendel, Sephora 67th & 3rd Ave, and 7 for All Mankind stores in NYC and LA. Guests at all locations will receive a complimentary gift with every tarte consultation. Also, on September 14, 2010 Maureen will be making an appearance at QVC's Fashion Week Q Shop in Rockefeller Center from 3 p.m. to 4:30 p.m. EST.

During her first QVC hour show, Maureen will unveil a QVC Exclusive 6-piece Amazonian Adventure Clay Infused Color Collection, which will also be QVC's "Today's Special Value" (TSV) item until 11:59 p.m. EST, along with several new tarte clay-infused products inspired by her recent trip to the Amazon. Maureen will appear again on two more hour shows at 9 a.m. EST and 6 p.m. EST.

At the store events, tarte makeup artists will be commemorating ten years of eco-chic beauty with tarte. Focusing on the fall 2010 anniversary collection, tarte's "Green Team" will bring their backstage artistry experience from Fashion Shows offering the latest trends and tricks of the trade.

"We're thrilled to be participating in Fashion's Night Out on so many levels this year. I'm excited to introduce our new Amazonian Adventure Clay Infused Color Collection on QVC and share in the FNO excitement all day long, while my team celebrates the global event and our ten year anniversary with our retail partners," said Maureen Kelly.

Those in the NYC or LA area, please visit one of the tarte events listed below. Otherwise, please be sure to visit their Facebook page: tarte cosmetics or follow them on Twitter: @tartecosmetics.

Henri Bendel
712 5th Avenue

QVC's Fashion Week Q Shop
10 West 49th Street at 5th Ave

67th Street & Third Avenue

7 For All Mankind (4 store locations)
NY: 347 Bleecker St., 394 West Broadway, 73 5th Ave.
LA: 100 South Robertson Boulevard

I received the QVC Exclusive 6-piece Amazonian Adventure Clay Infused Color Collection for posting this.

Tom's of Maine Web Chat 9/8 - Broadway Star of "Wicked"

Mandy Gonzalez, currently starring as Elphaba in Broadway’s “Wicked”, will host a live video chat on Wednesday, September 8th at 12:00 p.m. EST as part of Tom’s of Maine’s “Wicked Fresh! Wednesdays” chat series. Viewers will get an exclusive peek into Mandy’s life both on and off stage and can ask Mandy questions prior to and during the live chat by visiting

Tom’s of Maine Wicked Fresh! launch also includes a unique partnership with the Tony Award-winning Broadway musical “Wicked.” As part of a national “Wicked Fresh Moments” contest and Twitter sweepstakes, four grand prize winners and a guest will score an eco-friendly trip to New York City to see the acclaimed musical about the untold story of the witches of Oz, stay in a green certified hotel, and enjoy sustainable dining.

“Wicked Fresh! Wednesdays” is a free, live Q&A for fans that highlights the extraordinary careers of four engaging personalities who are merging success with good deeds. Part of the launch of the new Wicked Fresh! Toothpaste and Mouthwash line from Tom’s of Maine, which uses powerful natural flavor oils and patent-pending botanical extract to provide long-lasting fresh breath, the series will be hosted on the Tom’s of Maine Facebook page and on the Tom’s of Maine channel on Ustream.

Other Wicked Fresh! Chat Series Guests

Other guests include Sophie Uliano (New York Times bestselling author of the “Gorgeously Green” series) on September 15 and Karen Stewart & Howard Brown (pioneering duo behind hip eco clothing line Stewart+Brown) on September 22. Past guests include Peter Facinelli (Dr. Carlisle Cullen from the Twilight series and Dr. Cooper on “Nurse Jackie”).
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