Belegenza is the one and only silicone-free, mineral oil-free, petrolatum-free, paraben-free, SLS-free, phthalate-free, & urea-free product line designed for the high-end salon and clientele. They have developed a patent-pending formula that actually penetrates deep into the hair shaft as opposed to coating the hair with chemicals. The conditioning and cleansing agents are a unique combination of the fruits of the earth and sea and the labor of the silk worm to provide condition, shine and performance never before possible.
Not only has Belegenza discovered a way to make each of the benefits synergistic in their effects—but has done so without the conventional chemical culprits! Free of silicone, petrolatum, mineral oil, phthalates, SLS (sulfates), and parabens! Belegenza is committed to creating and upgrading all our formulas to meet the rigid requirements set by the CEO Alan G Eschenburg at all times!
After hearing a few friends rave about their products, I wanted to see what the hype was about with Belegenza. I tried out the Simply Straight Progressive Straightener ($23.99) and SpotLite Shine S500 ($18.99).
My hair is a bit thick and naturally wavy, which I have no problem with at all. However, I like to wear my hair straight from time and time. They claim that this product will permanently straighten your hair and tame the frizzies the more you use it. While it hasn't put my beloved GHD out of commission, I've noticed that I don't have to fuss with my hair as much with the flat iron. You can leave it in your hair for 3 hours for dramatic straightening. However, I've been using a small amount for gentle straightening. It has a creamy-like texture and it has a light purple tint - my favorite color! I also really like the smell. It is quite fragrant
The SpotLite Shine S500 is another fantastic product from this line. It can be used for many things, even a cuticle conditioner for nails! I use it on my ends to prevent breakage and so far it has been doing a well done job! It is good for all hair types, especially thinning hair. It can also be used on wet or dry hair.