The New Laila Ali Line of Superior Styling Appliances for Multi-Cultural Hair



Helen of Troy® is proud to announce a partnership with the accomplished and talented Laila Ali to release a line of superior styling tools for multi-cultural hair!

Laila knows that the strength, grace, and resilience it takes to be the best wife, mother, daughter, athlete, and philanthropist comes from simple and significant everyday choices. She believes that winning is a choice you make every day, and as a woman in the spotlight, she understands the need for everyday, consistent hair care products that keep you looking as beautiful on the outside as you do on the inside.

Originally known for her trailblazing career as a four-time world champion boxer, Laila was a finalist on ABC's Dancing With the Stars, has hosted "American Gladiator," "Student Body" and "Glamour's 20 Wedding's Do's and Don'ts." Laila, becoming widely recognized as a fitness & wellness expert, is also known for her philanthropic efforts including work as the current President of the Women's Sports Foundation, Feeding America and Until There's A Cure, to name a few.

The Laila Ali line of styling tools is designed with multiple heat settings to personalize styling, high heat up to 450 degrees and ceramic and titanium technology to leave hair healthy and prevent breakage. Whether you want to naturally style your hair to be straight, curly or wavy, the Laila Ali line will offer a product to help you get there. As Laila says, "Make your hair your best accessory."
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