Ecru New York was created to "Treat and Perform". Silk proteins are used in every product within the collection because they strengthen and improve the integrity of the hair.
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I haven't really been much of a fan of hair masques in the past, but I love the Ecru New York Acacia Protein Masque ($25). This hair masque is formulated with Acacia Collagen, sunflower and grape seed oils, shea butter, and marine extracts. It doesn't dry out my hair like the hair masques I've used in the past. The only thing that I'm not too keen about is the fragrance, but it's tolerable since the product itself gives my hair a much needed shine boost. It also makes it strong, yet feel utterly soft to the touch. I also like that it's lightweight and nourishing for the hair; not heavy nor oily. This product is a must have if you dull, dry and/or damaged hair.
The product(s) in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.