Must-Have Mascara Innovations


A newcomer to the lash category, the new Hourglass Film Noir Lash Lacquer ($28) is an ultra-glossy, inky black top coat for lashes that completes any lash look. Using the unique brush applicator and latex-like formula, apply this lash topcoat on top of mascara to quickly take your look from day to night.


A luscious lash pairs perfectly with any fall look and can be easily achieved with the new Lancôme HYPNÔSE DOLL LASHES Mascara ($25). This mascara is made to separate, lift, and define, replicating fanned out doll-like lashes and reaching even the corners using its unique cone-shaped brush. Bat a lash, or two!


Lashes so dramatically defined, they’re beyond belief is what we get from the new Benefit They're Real! Mascara ($22). The genius is in the ball-tipped brush—it picks up where many wands leave off, adding length and impact at every angle, with a long-wearing, glossy formula.


Masterminded in Japan, the curved triple-sphere brush on Fairy Drops Scandal Queen Mascara ($24) hugs the lash line, while flexible bristles coat lashes with curling polymers and lengthening fibers, lifting and elongating.


Crank up the volume with the new Buxom Amplified Lash Mascara ($22). This mascara wand features an expandable brush that elongates to add volume and then shortens to accentuate length and separation to create the perfect lash for any occasion.

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